How to Effectively Manage Product Innovation? A Modern Approach for the Food Industry
Our custom-designed sales and innovation workflow is a solution that supports the analysis and implementation of new ideas, optimizing every stage — from concept to finished product.
Effective New Product Analysis – The Foundation of Success
• Quickly categorize product ideas – classification by product type (e.g., crisps, popcorn, pretzels) makes portfolio management easier.
• Analyze quality and market segments – assigning characteristics such as BIO, Baby Food, or conventional products helps tailor offerings to the target audience.
• Store key data in one place – every submission is automatically archived and can be reviewed by the team at any time.
Cross-department Collaboration – The Key to Innovation
Developing a new product requires close cooperation between R&D, technology, and sales departments. IQ.Food simplifies this process through:
• Automatic assignment of responsibilities – the system routes tasks to the right specialists, such as technologists, analysts, and project managers.
• Transparent communication – all information is accessible to team members, and each stage is recorded in the system.
• Efficient meeting and documentation management – a project calendar and linked document folders make it easy to organize work and track progress.
Concept Verification and Development – Minimizing Risk
Not every product idea immediately moves to the implementation stage. The structured process allows for thorough analysis thanks to:
• Initial approval workflows – the system supports decision-making meetings (e.g., DRP) and records decisions to proceed or modify the project.
• Flexibility in iterating ideas – quick adjustments and returning to earlier stages help refine concepts before full implementation.
• Full control over project stages – if a product does not meet assumptions, the process can be stopped, and data stored for future analysis.
Turning Ideas into Complete Projects
• Creating project teams – the system automatically assigns team members to the new project, ensuring a fast start.
• Managing product documentation – all essential data — including product sheets, quality analyses, and technical specifications — is stored centrally and easily accessible.
• Optimizing decision-making processes – thanks to structured workflows, decisions about launching a new product are made faster and based on solid data.
From Idea to Production – Automation at Every Stage
After a new product is approved, implementing our workflow in Bitrix24 enables efficient execution of the next steps:
• Verification of production capabilities – the system supports analysis of manufacturing capacity and raw material availability.
• Managing tests and pilot batches – the tool facilitates organizing quality tests and adjusting final product parameters.
• Performance monitoring – all project data is archived, enabling future evaluation of the effectiveness of new product launches.
A Modern Approach to Innovation with INOQ
Food companies aiming to efficiently grow their product portfolio must act quickly and flexibly.
Our tailored approach and Bitrix24-based workflow offer a solution that:
✅ Automates the process of analyzing and planning new products.
✅ Enables effective cross-department collaboration.
✅ Ensures full transparency and documentation archiving.
✅ Supports data-driven and confident decision-making.
With our solution, your company can introduce new products to the market more efficiently, minimize risks, and optimize decision-making processes.
Want to learn more? Contact us today!
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